Amanda Thomson
About me
Hi! I'm Amanda.
I have a degree in Creative Nonfiction, which is essentially a degree in making true stories land with the same force as fiction. And I’ve been working in marketing since 2010.
The key to both writing and marketing, as I see it, is having a narrative and audience match. Content doesn’t resonate into the void. It resonates with a specific person, for specific reasons.
Degree in Creative Nonfiction | Native English Speaker | Based in Sweden | 16+ Years in Digital Marketing
I didn’t start out in marketing.
My first career was in the film industry. And you could say that my first real marketing job was selling my city (Nanaimo, BC, Canada) to film productions as a cheaper filming alternative to places like Vancouver and Hollywood.
I didn’t really see writing as a career choice. It was just always what I did. My grandmother put a typewriter in front of me before I could read. I was winning poetry awards as a teenager. In film school, the part I loved most was the scriptwriting. Even when I was working on set, I was writing in my off hours.
After a few years in the industry, I went back to school, got my writing degree, and moved into marketing properly. This was before “content marketing” was a job title, so I did everything: PPC, SEO, print, events, whatever needed doing.
I’ve been in content marketing ever since.
I’ve built content programs for universities, run campaigns for global enterprise tech brands and helped clients big and small improve their marketing and communication.
Here’s what I’ve learned about B2B marketing. Most clients want content that stands out and attracts quality leads. But doing what it takes to get there is where the conversation gets uncomfortable.
Standing out means saying something specific. It means knowing who you’re for and being willing to be less interesting to everyone else.
A lot of B2B brands find that harder than it sounds. The default is to appeal to the widest possible audience, so the message gets watered down until it fits everyone. And the people who would have been their best customers walk right past, because the brand isn’t saying anything to anyone.
Should we work together? Read this.
If you’re looking for someone to execute a brief without question, I’m probably not the right fit.
I will ask questions that feel uncomfortable.
I will push back on safe choices when I think safe is the problem.
I know what it’s like to work inside organizations where great ideas get ground down by committees, where marketing walks a constant line between “we need 100 leads” and “we can’t promise the product does that.”
I’ve been there. I understand the constraints. And now that I work for myself, I don’t work like that anymore.
Good content usually takes a few tries. You test something, look at what the data says and adjust. If that sounds like how you’d want to work, we’ll get along. If testing and iteration make you nervous, I’m probably not the right fit.
Let's get started
Ready for a new content strategy?
Book a free 30-minute intro call. Tell me what’s going on with your content, and I’ll tell you whether an audit is the right fit, what it would cover and what it would cost.