CONTENT AUDIT
Get honest answers about your content.
I go through your content channel by channel and tell you, in plain language, what’s working, what isn’t and what to do next.
Before you write another word...
When content isn’t working, the usual fix is to make more of it. Another blog post. A new campaign. A fresh push on LinkedIn.
But if you don’t know what’s working now, more content just means more guessing, at a higher cost.
An audit hits pause long enough to see what you already have: what’s earning its keep, what’s dead weight and what’s missing. Then every new piece has a reason to exist.
Questions a content audit can answer:
- Which pieces of content bring in leads, and which just bring traffic?
- What content should your sales team be sending to prospects right now?
- What do buyers already know by the time they call you?
- Does your content sound like you, or like everyone else in your industry?
- What is your content budget paying for?
Eight lenses. One clear picture.
I evaluate every page, post and channel through eight different lenses:
1. Who it’s for: Is each piece written for a real buyer at a real stage of the buying process?
2. How it sounds: Does it sound like your company, and does the English read naturally?
3. What it adds: Does it tell your audience something they don’t already know?
4. Whether it’s current: Is it accurate and up to date?
5. How it fits together: Does it tell one consistent story across your channels?
6. Whether people find it: Can buyers find it through search and your website?
7. What happens next: Does every piece give the reader a clear next step?
8. What it’s bringing in: What does the data show, and can you trust your tracking?
1. Kickoff call (one hour)
We agree on your priorities and what the audit should focus on.
2. Access (one hour)
You give me access to your web analytics, website CMS and CRM, plus your social media management platform if we're auditing social channels. I sign your NDA and data processing agreement, access is read-only, and I remove it after the walkthrough.
3. The audit (two to three weeks)
I look at all your content through the eight lenses.
4. The findings report (one week)
I turn what I found into a prioritized plan.
5. The walkthrough (one hour)
We go through the findings together and decide where to start.
How it works
The whole audit takes three to four weeks.
Your part takes about three hours.
Pricing
Audits start at €3000 for a typical B2B content library. Bigger libraries and extra channels cost more.
You’ll get a fixed price after the intro call, before any work starts.
Basic audit
Includes 30-40 web pages or blog posts and 1 social media channel.
€3,000
Additional pages/blog posts
For larger websites and blogs.
+€20 per page
Additional channels
For larger, multi-channel content audits. Email, YouTube, newsletter, paid social, etc.
From €500
Questions and answers
A: Audits scale with what you have. A typical scope covers 30 to 40 web pages or blog posts and one social media channel (usually LinkedIn). Bigger libraries just mean a bigger fixed price, agreed before anything starts.
A: I will only audit the pages and channels you hire me to audit, but your content efforts interact with each other. So if, while auditing, I see something in your other content: I will let you know. I just won’t look at it as rigorously as the content you’re hiring me to audit.
Q: What if I don’t like what you find?
A: You’ll still get the full picture, good news and bad, with a clear plan for both. Every audit ends with a clear report and a walkthrough call, so you know exactly what’s working and why, even when the news isn’t all good.
Let's get started
Ready for a new content strategy?
Book a free 30-minute intro call. Tell me what’s going on with your content, and I’ll tell you whether an audit is the right fit, what it would cover and what it would cost.