EncodeDotHost is a web hosting company in the UK county of Warwickshire. While they offer website maintenance services now, they wanted to start marketing full website design services to businesses in Warwickshire and surrounding areas. I was brought in to write the content for the homepage.
To write a page that’s compelling, convincing, and fully optimized for search engines (without looking like it’s trying too hard).
The main KPI for this page was lead generation, specifically getting people to fill out the form.
The client was very happy with the copy and is still in the process of building the website.
