Website Content: Signia Group/Mosaiq.io

The project

The Signia Group is a Swedish digital media company with a bold vision to reimagine the digital publishing and advertising business. Their customers—everything from multinational media conglomerates to specialist niche publishers—rely on Signia technology for seamless workflow management, business intelligence, reporting, ad delivery, and monetization.

Signia Group encompasses three different digital ad solutions:

Mosaiq, a CMS/publishing platform designed to improve online readability and ad ROI
Fusion, an all-in-one professional management system for revenues, forecasting and real-time bidding
Setupad, which helps publishers to earn more from real-time bidding without compromising their current revenue streams

I was brought in mainly to help write content for Mosaiq, but I worked on a few other projects as well.

My tasks on this project were:

Write content for the new Mosaiq home page
Write content for a Mosaiq landing page
Write a 2-email sequence for people who sign up for a free demo of the Mosaiq platform
Edit/update the content of the Signia Group home page
Write five blog posts/press releases for Signia Group

The challenge

My main challenge on this project was learning the terminology. While I was familiar with basic online advertising terminology (CTR, ROI, PPC, CPM, etc), I wasn’t very familiar with back-end terminology. So I took some time to learn the proper industry terms.

The challenge for Signia Group was to create a landing page that would compel clients (specifically online publishers: newspapers, magazines, etc) to sign up for a Mosaiq demo. The content had to pique their interest, explain the benefits of using Mosaiq, and build their desire to see how Mosaiq can work for them.