Molecule Chamber is a fitness and weight loss system designed specifically for men. The founder, a scientist and university professor, used his scientific experience to help create a program that was both simple and effective at getting rid of “dadbod”. For more information, please visit moleculechamber.com.
This product is pretty much brand new, so the biggest challenges were to explain the product, tell the story, and convince the customer to buy. So I used a sales letter style for the home page: long copy, lots of images, many calls to action.
The main KPI is sales. But as this is a brand-new product, there’s no baseline to compare to.
The client was very happy with the copy and has hired me again for many different projects. Here’s what he had to say:
Fantastic to work with. I suspect she may be psychic, because all the questions in my mind were addressed first time around.
– Nick Halallen, Owner of Molecule Chamber
