The Novacura sales team wanted to increase organic leads for their ERP implementation services. They wanted something that would bring in a steady stream of organic leads. They also wanted something that would show that Novacura are experts in ERP implementations.
An ebook showing companies what they can do to improve their chances of a successful ERP implementation. The ebook focuses on the “people” aspect of ERP implementation: project management, change management, human resources.
In conjunction with the ebook, we also created:
The lead generation campaign had an ROI of nearly 1000%. People who downloaded the ebook went on to buy Novacura products/services totaling over 2 million SEK in the first year after the book came out.
The ebook is still available, and it continues to bring in multiple leads per month. For many people, the ebook is their first introduction to Novacura.
2 of the 3 related blog posts are among the top 5 most-read posts on the Novacura blog.
