I made these videos to promote an event called Current Concepts in Dentistry, which happens every November at the University of Victoria. It’s one of the biggest dental continuing education events in Canada. This first video was made to promote the 2014 event:
Why Attend Current Concepts in Dentistry? from UVic Continuing Studies on Vimeo.
…and this video was made to promote the 2016 event:
Current Concepts in Dentistry 2016 from UVic Continuing Studies on Vimeo.
The videos were part of a larger marketing campaign that included a custom microsite, PPC ads, promotional emails and direct mail. While we can’t say for sure that the video brought in any new registrations by itself, we can say that the video was well-received. In addition, the 2014 version of the video won two marketing awards:
This marked the first time UVic Continuing Studies had ever won an UPCEA award.
