ShopZen.io is a popular e-commerce shop that sells yoga apparel and accessories. They recently decided to add a new product to their line of accessories — a yoga wheel — and wanted a landing page to promote the new product.
There are a lot of different yoga wheels on the market, and most of them use the same words to describe the product. But the content of the ShopZen website has a distinct voice and tone, and I wanted to make sure the landing page was consistent with the rest of the site.
The main KPI is sales. But as this is a brand-new product, there’s no baseline to compare to.
The client was very happy with the copy, and the product looks great. I even bought one for myself: they’re great for stretching!
